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Brown Bread

We are Brown Bread –
A brand + connection agency.

Brown Bread is a reminder that the best
things in life are simple, connected
and wholesome...

We are Brown Bread –
A brand + connection agency.

Brown Bread is a reminder that the best
things in life are simple, connected
and wholesome...

What makes us unusually effective

  1. We read the room

    We work across multiple communities and spaces – and are often navigating different generations, ethnicities and political views.
  2. We know uncertainty

    Born out of the Christchurch earthquakes, we know how to spot opportunity and keep momentum flowing in bumpy and shifting times.
  3. We work with an unprecedented talent pool

    Our long-standing contracts with Kiwibank New Zealander of the Year Awards and the Arts Foundation Te Tumu Toi mean we have firm friendships with a gang of Aotearoa’s greatest thinkers.
  4. We only know partnership for growth & impact

    1+1 has always equaled 10 in our world.
  5. We bring a new definition to wholesome marketing

    We make sure brands thinking about the whole picture, not just the bottom line.
  6. We're a BCorp

    10 years ago we were the third business in NZ to meet the highest standards of social and environmental performance, public transparency, and legal accountability. We walk the walk.
  7. We’re full service

    After 10 years, we’ve started an in-house design department to work alongside brand strategy, PR and marketing, partnerships, content creation, and events and activations.

At your FULL service

Brand & Creative

  • Brand Strategy & Creative
  • Campaign Strategy & Creative
  • Design Services

Events and Activations

  • Nationwide Implementation
  • Strategic Approach

Connections

  • Leverage a hyper-now network
  • Relationship Management
  • Philanthropy & Partnership Consultation

Communication

  • Strategy
  • PR
  • Paid Digital Marketing
  • Media Partnership Negotiation
  • Content Creation
  • Stakeholder
  • Influencer
  • Nationwide Implementation
  • Wholesome MarComms Strategies

Kia ora e hoa mā

Leadership Team

Jo Blair

Founder & Director

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Alistair Blair

Founder

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Peg Morgan

Major Projects Lead

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Carlo Gomez

Campaign & Experience Lead

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Chessie Henry

Communications & Engagement Manager

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Jessica Palalagi

The Arts Foundation Kaiwhakahaere Matua General Manager

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Keiren Nelson

Accounts Administrator

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Team

Libby Vincent

Events Manager

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Ella Waswo

Content Creator

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Flynn Robson

Boosted Coordinator

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Ella Zarifeh

Boosted Operations Lead

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Lose Moala

Communications & Events Coordinator

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Ana Craw

Design Lead

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Brown Bread

We are Brown Bread –
A brand + connection agency.

Brown Bread is a reminder that the best
things in life are simple, connected
and wholesome...

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Ngāi Tahu Tourism

“Ngāi Tahu’s tourism businesses were looking for an intermittent brand solution to position our brands as a collective in national and international markets.
Brown Bread delivered us a brand story, a campaign proposition and creative assets for trade including video, sales collateral and trade show signage.
Super responsive, able to work with the complexity of iwi business and thoughtful about different propositions for different markets, they delivered a solution we can work with – now and far into the future!”
– Jolanda Cave, GM, Ngāi Tahu Tourism

Ngāi Tahu Tourism (NTT) – one of the largest tourism operators in Aotearoa – engaged Brown Bread to develop a temporary brand solution to unite their 10 experiences as markets reopened after Covid-19. In leiu of a master brand for the entire iwi, NTT were eager to get back into trade markets with a cohesive identity – both for their sales people traveling internationally, and for their presence at TRENZ, New Zealand's largest international tourism business event.

After a period of consultation, Brown Bread wrote the brand story to support a campaign brief, which McCarthy then brought to life in a visual creative. We then assisted the NTT team to create a video to tell that story, bringing a diverse collection of brands and businesses together to connect with values of Te Waipounamu – the South Island’s largest iwi.

What we did

  • Brand Story
  • Campaign development
  • Content Development (Video)

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Kiwibank New Zealander of the Year Awards Ngā Tohu Pou Kōhure o Aotearoa