We couldn't pass up the opportunity of working with ’the good stuff' when we heard a whisper of an idea from seven of North Canterbury's best wineries. They were getting together to show special international guests the essence of North
Canterbury (NC), its food and wine, all in one day. We just had to document their vision and share it with others…
Not your normal fun run, The Press Summer Starter is a new event on Canterbury's event calendar, initiated by The Press & Fairfax Events and supported by leading Christchurch businesses to bring Canterbury back together four years after the earthquakes. Brown Bread was asked to recommend an event model and feasibility test the idea. Once Fairfax had confidence we could turn it round, we set to finding like-minded partners and deliver the event in just four months - scheduled for 30 November 2014. Think the Rugby 7s without the beer - we're bringing music, fun, and colour to a coastal route that honours the broken Eastern Suburbs. Running will never have been so cool (and walking will be even cooler).
Christchurch Art Gallery's Foundation is on a roll. With the help of Brown Bread, the Foundation has recently hosted their second mid-winter gala dinner (even though the Gallery remains closed thanks to earthquake repairs). This time, it continued with the simple model of inviting an artist to theme the room and chefs complimenting the food with their food. You couldn't have asked for a better combo than three super stars visiting from Europe - NZ artist Bill Culbert - bringing function and light to the evening, and chef superstar duo, Fergus and Margot Henderson (from Restaurant St John and Rochelle Canteen fame) bringing their simplistic, fresh and 'whack' food to town.
We like to call ourselves engagement specialists, and this project shows how we have helped build a genuine conversation around wellbeing for the Christchurch District Health Board and Mental Health Foundation's pioneering campaign - 'All Right?'.
The task was to develop an events strategy to help Cantabrians lead their own wellbeing through experiences. We recommended small guerrilla moments - small stunts that show others how to share the love are recorded and then shared these stunts to help develop a conversation via social media. Who could ask for more rewarding and fun work?